"Goolf is an app for like-minded players to find, meet and golf with each other.

Their brief was simple – change the game. They wanted us to shake up a traditionally stuffy space and make something fresh for a new generation. After a few rounds on the course to immerse everyone – we got started.

Our team pulled inspiration from witty streetwear brands and modern community hubs to craft a strategy, then verbal and visual identity, that would make a splash and cut through."