Indigo Books & Music Inc., known as "Indigo" and stylized "!ndigo", is Canada's only major English-language book store. It is Canada's largest book, gift, and specialty toy retailer, operating stores in all ten provinces and one territory, and through a website offering a selection of books, toys, home décor, stationery, and gifts.

The visual identity, originally designed by Bruce Mau in 1996, has been completely refreshed and redesigned, retaining the original logo and indigo blue color as signature elements.

In addition to the logo, a new verbal identity has been defined that is lively, friendly yet authentic, and clear. This is complemented by a human-focused photography direction and a vibrant color palette designed to support the complex ecosystem of communications across Indigo’s many verticals.