"Founded by Patrick Lively, a leader in the Oklahoma brewing scene, Lively Beerworks began with a mission of simply making iconic beers in excellent fashion. With the local craft beer landscape heavily revolving around busy, one-off, illustrative branding, we aligned the visual identity to that of the beer itself: Clean, crisp, and iconic. The result is a streamlined, but exciting brand that has proven to stand out of shelf beyond its competition."