"TheFork has seen huge success, with 55,000 partner restaurants across 12 countries, and 20 million visitors. Yet after a period of rapid growth and extension into new offerings and markets, the brand needed to reestablish their leading presence. TheFork needed to better define and express its brand to build awareness and relevancy with their three audiences: diners, restaurateurs, and employees.

We partnered together to build a visionary brand strategy that would sit at the heart of everything they do and engage their audiences with a bold, contemporary new visual and verbal identity."