“Veg NI are a collective of farmers who believe in the power of Northern Irish veg. Through industry collaboration, customer promotion and public education, Veg NI aim to get local produce onto the plates of local people, benefiting them, the industry and the planet. ‘Parful Produce’ (Powerful Produce in NI dialect) communicates the ‘parful’ benefits of buying local veg and its positive contribution to health, economy, society and planet.”